We are the leading sports marketing agency specializing in connecting University of Michigan athletes with fans and businesses via NIL opportunities

•Group licensing deals
•Licensed merchandise, apparel and NFTs
•Exclusive partnership with The M Den
•Bespoke NIL programs for donors
•Effective marketing sponsorship for businesses

Michigan Football Spring Game Signing Event

We are proud to have hosted the inaugural Meet The Team event on Saturday, April 2nd in conjunction with the Spring Football Game. Members of the Michigan Football Team were available for a "Meet and Greet" for 90 minutes following the game. Valiant MGMT generated revenue from this event for members of the team by offering public ticket sales and sponsorship opportunities. For details on how to become a sponsor of future events please contact us.xt

Licensed NFT Launch

Valiant MGMT is proud to release the first ever Officially Licensed University of Michigan NFTs with current student athletes. Featuring JJ McCarthy, Donovan Edwards, and Andrel Anthony each player will release a Series 1 in a Gold, Silver, and Blue. The NFTs have utility included from 1 on 1 experiences, to group zoom calls, and signed memorabilia. You can purchase the NFTs directly on our website marketplace, with no cryptocurrency or NFT experience needed!

Valiant x Will Johnson

We are excited to officially sign Will Johnson as our first ever Valiant Brand ambassador. Read more here 

Valiant x The M Den

We are honored to be a preferred partner of The M Den and have collaborated on multiple NIL projects from the custom jersey program, to team wide apparel deals, autograph signings, and more! Check out our collaborations here

Valiant x INFLCR

We are excited to partner with INFLCR as it will be critical to help us scale all of our offerings to U of M student-athletes including group licensing apparel deals, signing events, local & national marketing partnerships, licensed NFTs, signed memorabilia, media arrangements, and private training sessions. Learn more here

For Fans
For Businesses
For Athletes
For Donors


"Along with our partners at The Valiant Management Group, we’ve been able to play a leading role in generating NIL opportunities with several cutting edge endeavors ranging from custom jerseys and other apparel to student-athlete appearances and memorabilia."

- Scott Hirth, owner of The M Den

"It's a great deal for both of us. They're really connected with Michigan, so it only made sense to do something with them [VMG]."

- Will Johnson, Michigan Defensive Back

As Seen In:

Apparel Collaborations

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