We are the leading sports marketing agency specializing in connecting University of Michigan athletes with fans and businesses via NIL opportunities

•Group licensing deals
•Licensed merchandise, apparel and NFTs
•Exclusive partnership with The M Den
•Bespoke NIL programs for donors
•Effective marketing sponsorship for businesses

Michigan Football Fall Camp Signing Event

  1. There is no better way to kick-off the 2022 Football Season than meeting your favorite Wolverines in person. We will be hosting a fall camp signing event to support our student athletes through NIL. The event will be on Saturday August 27 from 2:30 to 4:00pm at Crisler Arena. If you’d like to purchase a sponsorship for this event, click here.

Champions Circle™ Announcement

  1. Valiant Management Group, along with a prominent group of University of Michigan alumni, is launching the Champions Circle™ NIL program. The program is focused on current Michigan athletes and will provide dedicated annual funds for NIL-related opportunities. Read more about the program here.

Valiant x The M Den

We are honored to be a preferred partner of The M Den and have collaborated on multiple NIL projects from the custom jersey program, to team wide apparel deals, autograph signings, and more! Check out our collaborations here

Valiant x INFLCR

We are excited to partner with INFLCR as it will be critical to help us scale all of our offerings to U of M student-athletes including group licensing apparel deals, signing events, local & national marketing partnerships, licensed NFTs, signed memorabilia, media arrangements, and private training sessions. Learn more here

For Fans
For Businesses
For Athletes
For Donors


"Along with our partners at The Valiant Management Group, we’ve been able to play a leading role in generating NIL opportunities with several cutting edge endeavors ranging from custom jerseys and other apparel to student-athlete appearances and memorabilia."

- Scott Hirth, owner of The M Den

"It's a great deal for both of us. They're really connected with Michigan, so it only made sense to do something with them [VMG]."

- Will Johnson, Michigan Defensive Back

As Seen In:

Apparel Collaborations